Almost every industry has adopted Instagram in force! For most success on Instagram is measured in engagement, meaning the number of likes and comments you receive on your posts. While having a lot of followers is nice, it’s also practically meaningless if no one interacting with your page. Whether you are selling a product or simply building your personal brand, getting people to leave comments on your posts is crucial. You probably already know that asking questions will get you more comments, but asking the right questions makes all the difference. Consider these tips before you share your next post.
1. Be Specific
Vague, open-ended questions like, “What’s your mood?” or “How was your weekend?” are hard for commenters to answer. They are also generally impersonal and can come off more as a greeting than a genuine inquiry. Instead, ask questions that can be answered very specifically. “What’s the best movie to watch on a rainy day?” or “Where would you take your dream vacation?” are very concrete questions, and commenters will readily respond with their own answer. People like to share their personal opinions, you just have to ask them clearly. This is also a great opportunity to learn more about your followers’ tastes and interests, the most valuable information for building your following or brand.
2. Prompt Short Answers
No one wants to write a long comment on Instagram. The format favors pithy responses, whether written in text or with emojis. So, make it easy for your commenters by choosing questions that can be answered with just one or two words. “What’s your hometown like?” will get scrolled past, while “Describe your hometown in one word,” will get multiple comments. Although it can be risky, you can even ask yes or no questions. If the question is interesting and easy to answer, commenters will weigh in.
3. Set Up the Joke
Is your post a funny picture? An animal with an unusual expression or some hilarious scene? Everyone wants to be a comedian, so let your followers play the role by asking them for a caption or otherwise setting them up to deliver a joke. Your may want to make the joke yourself, but practice some restraint and let your commenters get the laugh line. They will be happy about leaving a funny comment, and this will make them feel more favorably towards your page or product.
4. Incorporate Tags
The ultimate in engagement is getting your commenters to tag their friends within the comment, drawing more eyes to your post and increasing your reach. Encourage this by asking questions that are relevant and have short answers, and remind commenters to tag their friends in responses. For example, “What was your worst fashion mistake? Tag a friend that remembers it!” Not only will commenters respond, their tagged friends may come to your post and comment as well. The friend may even become a follower, visit your website, or learn more about your business.
While sharing great content is still the most important element to Instagram success, asking questions and getting comments is also key. By putting yourself in the commenters shoes, you can craft questions that get answers and therefore get more eyes on your content. This will lead to positive feelings about your brand and will build a following that translates to real success.