Search Engine Optimization (SEO)

What is SEO?

Search Engine Optimization means your content is easily recognized as relevant and of good quality by search engines like Google, Yahoo and others. Why is this important? We’re glad you asked. When your website and content are optimized, it appears higher in search engine results when users search for keywords and phrases related to your industry. The higher your business appears in searches the more likely users will visit your website and convert to customers.

Why Do Websites and Web Pages Need SEO?

In order to attract visitors or “hits” to a website or web page, the correct usage of certain words that optimally describe the purpose of the website or web content, is crucial. If SEO is not set up properly, sales and marketing websites inevitably suffer from loss of sales. That’s the reason SEO is so important and why every website needs SEO.

What SEO Helps A Website to Do

If a website doesn’t rely upon SEO for its content, it will be lost in the myriad of websites with the same problem. Bloggers now rely upon SEO to attract attention to their site. The loss of traffic to a website can be considered the loss of potential customers as well as revenue.

What We Do

When you hire us to optimize your search engine results, we immediately get to work learning everything we can about your business, your industry and your competitors. We research your target audience and those on the bubble of becoming your target audience. We study what makes your business stand out among the competition and use the data we collect to inform what keywords and phrases to use to optimize your website’s performance on search engines.